One summer ago I didn’t have much to do so, as any bored millennial would do, I browsed the web for new and interesting things that I could watch, or listen to (or a combination of both).What I ended up finding was strange, funny but above all very relatable. It was a video of a woman named MommyTang (this is her username) sitting on the ground in front of a big table where she was able to cook food while talking about a topic. When she finished preparing the food she started to eat it. On camera. My first reaction was one of surprise: how is this a video that thousands of people like to watch? As I was thinking that I realized, to my astonishment, that I had already watched more than half of the video. After that I was left with so many questions: what is this and how did it come to be a ‘thing’? And, why is it a ‘thing’ in the first place? Now I have to confess something to you: that summer I ended up watching quite a lot of those videos and I think that I have found the answer as to why.